Measuring effectiveness
After you complete a recommendation, Valtrivo compares the relevant metric with its baseline after a follow-up period.
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When a recommendation is completed, Valtrivo records the metric's baseline. After the follow-up period it compares new data against that baseline and shows whether the metric improved, worsened or did not change meaningfully.
Other factors, like seasonality or campaign changes, can also affect results, so treat outcomes as a signal rather than proof.
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