Why reporting data may be delayed
Google processes data for 24 to 48 hours, so the most recent days can be incomplete and change after they first appear.
Last updated
Google does not finalize reporting data instantly.
- Google Analytics 4: recent data usually settles within 24 to 48 hours.
- Search Console: data typically lags by about two days.
- Google Ads: conversions can be attributed days after the click.
Valtrivo shows what Google returns at the time of the request. Totals for the latest days can rise after they first appear.
If data looks stuck
- Check the connection on Integrations. An expired connection stops new data.
- Make sure the correct property, site or account is selected for the business.
- Choose a range that ends a few days ago and compare again.
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