Understanding website traffic

Website Analytics shows sessions, users, engagement, traffic sources and key events from GA4.

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Website Analytics reads directly from your GA4 property.

  • Sessions: visits to your site. One person can have several sessions.
  • Users: distinct visitors GA4 could identify.
  • Engagement rate: share of sessions that lasted longer than 10 seconds, viewed two or more pages, or had a key event.
  • Traffic sources: where sessions came from, such as organic search, paid search, direct or referral.
  • Key events: the actions you marked as important in GA4 (formerly called conversions).

Numbers can differ slightly from the GA4 interface because of sampling, time zone and the date range selected. Compare the same range and time zone when checking.

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