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What Meta Ads data Valtrivo uses
Valtrivo reads ad account details and campaign performance, and Meta and Google Ads conversions can differ because each platform measures them differently.
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What Valtrivo reads
- Ad account name, currency and time zone.
- Campaign, ad set and ad names and status.
- Performance figures: spend, impressions, reach, frequency, clicks, CTR, CPC, CPM, results, cost per result, purchase value and ROAS.
- The name of the Facebook Page that runs the ads.
This data is shown in the Meta Ads dashboard, the combined advertising view, Business Overview, Growth Recommendations and PDF reports for your workspace only. It is never sold or used for advertising.
Why Meta and Google Ads conversions differ
- Attribution windows: each platform credits a conversion to an ad within its own time window.
- View-through conversions: Meta can count a purchase after someone saw an ad without clicking it.
- Results depend on the campaign goal: a Meta "result" might be a lead, a purchase or a link click.
- Both platforms may claim the same sale when a customer saw ads on both.
Compare trends on each platform rather than adding their conversions together.
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